As the old ways of marketing still tries to catchup with internet it finds itself loosing piece by piece, as we all know by now internet is the king of the hill when it comes to marketing. Everyone that is searching information or in it to buy is using internet. Magazines and newspaper is less and less used for the new generations. Even as we speak the first generations which has grown completely with a device and internet is getting grown up. The biggest group of buyers still is mixed by growing up with traditional phone in the house, modems to connect to internet and well the use of CDs. Marketers simply has to choose how to target each and every group their facing in their marketing. Internet has revolutionised marketing and yet we probably just seen the beginning.